Meeting many timeshare owners over the years, we know that owners come from all walks of life – different professions, age groups, and backgrounds. But it’s common to hear that for their first purchase, they had no intention of buying one. It just seemed like a good deal that they couldn’t pass up. They end up convincing themselves into believing that it was a good deal so as to keep consistent with their financial sensibilities.
Robert Cialdini writes about this in his book, Influence: The Psychology of Persuasion. Commitment and consistency are very powerful influencers and it’s often what keep timeshare owners in a buying mode. It’s not uncommon to see owners who own multiple timeshares wonder aloud how they ended up with so many. Once the commitment to purchase is there, in order to keep with the social pressure of buying at a good price, owners need to keep consistent with that social rule. Hence, they must justify the purchase as being a great deal, because if it were a bad one, it would fly in the face of their self image and the image necessary to uphold to friends, family and acquaintances.
For those timeshare owners whose timeshares have become financial burdens rather than slices of paradise, it’s time to realize that the original commitment that you made no longer holds and in order to stay consistent with being fiscally responsible, you need to get rid of that timeshare. Call us 866-797-0535 and find out what you can do.