At a time when Marriott has ceased new timeshare development and the rest of the timeshare industry seems to be pulling back, Disney seems to be ratcheting up their time share presence.
The company’s timeshare division, Disney Vacation Club (DVC) held its grand opening for its first west coast property last week. The 50-unit Villas at Disney’s Grand Californian Hotel & Spa was planned as part of an expansion of the Disneyland hotel & park in Anaheim, California.
With the diversification into California, Disney hopes to attract more members to DVC and more members who live away from the east coast. According to Disney, over 86% of Disney Vacation Club’s 400,000-plus members reside east of the Mississippi. (A family of four who purchases a DVC membership is counted as four members.)
The Disney brand is a strong one and with only 50 units, the Villas timeshare development should do well. The question for buyers is do you want the Happiest Place on Earth to include maintenance fees?